FBOs Eye Shift in Customer Mix

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FBOs Eye Shift in Customer Mix

As North America FAR Part 91 business aircraft flight activity continues a long and steady decline, FBOs are shifting their focus to capture more of the emerging fractional aircraft and commercial charter markets.

Long a bread-and-butter staple of the FBO fueling business, traditional Part 91 flight operations at one time represented more than 50% of business aviation flight activity dating back to 2019. Since then there has been a slow and steady decrease in flight hours for this category while fractional, scheduled commuter and on-demand charter operations (FAA Part 135) have seen steady increases.

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What’s Your FBO Story? Why It Matters

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What’s Your FBO Story? Why It Matters

Many well-run FBOs have put together comprehensive marketing plans, developed dynamic logos and brands, crafted mission and vision statements and published their core values.

These are all good exercises to go through, but do these various marketing tactics and the resulting messages they convey truly resonate emotionally with customers?

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A Customer-Centric Approach to FBO Success

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A Customer-Centric Approach to FBO Success

FBOs that shape their internal employee culture based on a customer-centric approach often outperform their competitors in both retention and revenue.

Customer-centricity is both a savvy business strategy and a shift in cultural mindset which puts the customer at the center of operations and service development.

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Managing Three Key FBO Touch Points of Customer Engagement

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Managing Three Key FBO Touch Points of Customer Engagement

In the FBO environment, there are three key touch points that offer customers the ability to positively interact with your brand. Each of these interactions provides an opportunity for the FBO to meaningfully engage the customer in order to build trust and shape a positive perception.

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