Phillips 66 Aviation and Phillips 66 Lubricants Take Flight at SUN ‘n FUN

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Phillips 66® Aviation and Phillips 66® Lubricants took off at this year’s SUN ‘n FUN Aerospace Expo, bringing their expertise and passion to thousands of aviation enthusiasts from around the world. From April 1 – April 6, visitors touched down at Lakeland Linder International Airport (KLAL) in Lakeland, Florida, to participate in the second-largest aviation expo. The event brought together thrilling airshows, educational forums, 500 exhibitor booths, entertainment, hands-on workshops, static displays of aircraft, career fairs, and more. It was an action-packed week with opportunities to fuel minds and elevate the aviation community.

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FBO Marketing, Part 2: Affordable Promotions

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As any FBO owner or operator knows, attracting new customers and keeping current customers is the lifeblood of your business.

In previous blog posts, we have discussed the aspects of keeping current customers by providing an exceptional customer service experience: Be the restaurant owner, and don’t forget the cheese!

In this multipart series, we talk about attracting new customers with little or no cost. In Part 1, Low- or No-Cost Promotions, we discussed the basics of promoting your FBO on a limited budget. In this post, we’ll talk about public and media relations as an affordable promotion that will help extend your brand reach even further.

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