Blue Aviation Appoints Alex Haddad as Chief Commercial Officer to Drive Global Growth Strategy
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Alex Haddad
Blue Aviation, a rapidly growing global aviation services company specializing in premium ground supervision, VIP handling, and operational support across key international markets, has announced the appointment of Alex Haddad as Chief Commercial Officer, as the company accelerates its global growth strategy and expands its international footprint.
Haddad brings more than two decades of experience across commercial and business aviation, having held senior leadership roles at Universal Weather & Aviation, Air Culinaire Worldwide, Harrods Aviation, and Emirates. Throughout his career, he has led multicultural teams, driven revenue growth, and expanded market presence across Europe, the Middle East, Asia, and beyond.
Most recently, Haddad served as Director of Sales for EMEA–APAC at Universal Weather & Aviation, where he was responsible for regional commercial strategy, strategic account development, and market expansion across highly competitive environments.
In his new role, Haddad will oversee Blue Aviation’s global sales, and marketing as well as responsible for driving revenue growth, strengthening strategic partnerships, and supporting and developing the company’s long-term international expansion.
Abdulwahab A. Al-Nakib, Chairman and Chief Executive Officer of Blue Aviation, said: “We are entering a defining phase of growth. Since our inception, Blue Aviation has expanded across six countries and operates in more than 35 airports. Alex’s appointment reflects our commitment to strengthening our commercial leadership at a global level. His strategic discipline, industry experience, and ability to execute will be instrumental as we continue to scale and reinforce our position in the market.”
Noha Labib, Chief Operating Officer of Blue Aviation, said: “As we scale, operational excellence remains at the core of our value proposition. Aligning commercial growth with consistent, high-quality execution across all our stations is critical. Alex’s appointment strengthens that alignment and positions us to deliver growth without compromising the standards our clients rely on.”
Alex Haddad, Chief Commercial Officer of Blue Aviation, said: “Blue Aviation has built a strong and credible platform, and I see significant opportunity to expand its commercial presence across key global markets. My focus will be on building a high-performance culture, strengthening long-term client relationships, and executing a structured growth strategy that drives sustainable value.”
Blue Aviation continues to invest in leadership, infrastructure, and strategic market expansion as part of its long-term vision to strengthen its position within the global business aviation sector.
