Building Long-Term Profitable Customer Relationships, Part 1: Are You the Restaurant Owner?

The lifeblood of any FBO is building loyal customer relationships. The success of these relationships can be measured in two ways:

Are they long-term, and are they profitable?

Studies on consumer behavior show a loyal customer:

• Keeps coming back
• Is willing to pay more, thus providing better margins
• Loves your FBO and tells other pilots, aircraft owners/operators
• Lowers your customer “churn” rate — you don’t have to replace a satisfied loyal customer
• Boosts your long-term revenue and prevents profit erosion so you outperform your competitors

In the end, the effort we put into building these kinds of relationships will pay high dividends year after year, so let’s examine the process.

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AC-U-KWIK Launches FBO Connection Blog

AC-U-KWIK has tapped FBO operations and marketing veterans John Enticknap and Ron Jackson to write a weekly blog column specifically aimed at the FBO community.

On the blog, called FBO Connection, Enticknap and Jackson will provide insight into winning strategies to help FBO owners, operators and managers run a more successful operation. The column can be found in the monthly release of the AC-U-KWIK Alert e-newsletter, and starting in February, it will appear on the home page of acukwik.com.

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Welcome to AC-U-KWIK's FBO Connection Blog

We would like to welcome you to AC-U-KWIK’s FBO Connection, a source for discussion, ideas and general conversation on the FBO business. Here you’ll find weekly contributions from seasoned FBO professionals, sprinkled with bits of wisdom and peppered occasionally with some hot topics. We like to call it “Sage Advice for the FBO Community.”

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