World Fuel Services Launches Ascent

With the backdrop of the 2012 NBAA Meeting and Convention, World Fuel Services officially launched the new Ascent global fuel brand for FBOs. With a new logo and enhanced programs and benefits, Ascent offers a strong branding option for FBOs built on supply reliability along with high-quality aviation fuel products and services.
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Jetex Announces VAT Exemption Program

Jetex Flight Support announced their new VAT program – a program established solely for the purpose of providing their clients with VAT exempted fuel.

Starting from July 10th, 2012, operators receiving fuel uplifts from Jetex Fueling Services Limited in the following eight countries will be eligible for participation in Jetex Fueling Services Limited VAT exemption program – Austria, Czech Republic, Finland, France, Germany, Ireland, Poland, and Switzerland. More countries will be added in due course.
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Wilson Air Center-Memphis Offers 24-Hour FBO Service

 
Wilson Air Center – Memphis, the flagship of the award-winning FBO Chain, continues to impress flight crews and passengers with old-fashioned customer service, great facilities and aggressive fuel pricing.  Where else could you arrive at one of the world’s largest aircraft canopies, be greeted by a full-time hotel style concierge’s and hear “The Blues” being played on the ramp?

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FuelerLinx Launches Revolutionary Interactive Fuel Map

FuelerLinx today released the latest version of its aviation fuel planning software, with a revolutionary new feature that displays operators’ own negotiated contract fuel prices on an interactive route map. The patented new feature, called Axiom Fuel Planner, displays real time fuel prices at all airports in range of every stop on a flight route.
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Hill Aircraft (KFTY) Fits Full-Service Bill

Hill Aircraft at KFTY in Atlanta has received the top rating among Georgia FBOs for four of the past six years.

Truly a full-service FBO, Hill Aircraft at KFTY in Atlanta has been named the No. 1 FBO in Georgia for four of the past six years.

Founded as an aircraft sales and maintenance facility in 1955 by Navy aviator Guy Hill Sr., Hill Aircraft has grown to provide FBO and fuel services and aircraft parts.

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When Negotiating the Best Fuel Supply Agreement, Preparation Is as Important as Price

Your fuel supply agreement is one of the most important contracts in operating a successful FBO. Your lease with the airport authority is what puts you in business, but your fuel supply agreement is what keeps you in business.
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When Pricing Fuel, Use Numbers to Your Advantage

We know the pricing game all too well. Gas stations and auto dealerships have conditioned us to react to pricing of a product or service by offering a perception of a good deal.

In the FBO fuel pricing arena, we tend to play the same game.

In a previous blog post, FBO Fuel Pricing: Seeking a Silver Bullet, we discussed some pricing theory and came up with some ideas to find the silver bullet — which is the best price.

In the FBO business today, some customers call ahead for fuel prices, seek to use contract fuel suppliers and try to negotiate when they arrive on your ramp. We would like our customers to believe that our prices are well thought out and not just some arbitrary posted numbers.

Knowing how customers interpret numbers can help your FBO make stronger pricing decisions. What we would like to discuss here are some thoughts that go through people’s minds when they are looking to purchase.

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The Cost of Aviation Fuel, Part 2

Recently, I was reading an article posted to Eye on the Economy on msnbc.com. The article was titled “As oil prices drop, Fed should get credit.” After reading the article, I decided to write Part 2 to a previous blog post titled The Cost of Aviation Fuel.

In the first post, I talked about continued increases in the cost of aviation fuel and what FBOs can do to mitigate high retail prices. We looked at a number of the reasons for the increasing cost of fuel:

  • The Fed policy of a weak dollar — a weak dollar requires more dollars to buy a barrel of crude oil.
  • The continued unrest in the Middle East.
  • Uncertainty with the federal deficit.
  • Speculators betting on the increased price of fuel.
  • Lack of offshore drilling in the United States.

Since then, here is what is happening in the world markets:

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NATA Concerned with Environmental Group's Legal Action Against Avgas

When the California-based Center for Environmental Health announced last week it was initiating legal action against oil companies and FBOs in California for distributing leaded aviation gasoline, the National Air Transportation Association (NATA) responded with concern.
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The Cost of Aviation Fuel

We think it’s fair to say we are all feeling the impact on fuel price increases over the last six months or so. As a pilot, I’m seeking the best fuel price and am modifying my flying patterns to get the best deal.

Historically, after an initial spike in oil prices, the market tends to settle down. So why haven’t we seen a stabilization in Jet A fuel prices? What’s causing the volatility in the open and spot fuel markets?

Besides the obvious affects of world events, including the disaster in Japan and political upheaval in the Middle East oil-producing regions, there are other underlying dynamics that contribute to rising aviation fuel prices.

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