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Monday
Aug012011

Lessons of $1 Hot Dogs Help FBOs Cut the Mustard

Recently, I read a sidebar article about Dollar Hot Dog Night at the Rangers’ stadium. On Wednesdays when the Rangers are in town, they cook some 65,000 hot dogs for hungry patrons. At a buck each, the promotion attracts a lot of families to the game, and the conies are quickly snatched up!

The Art of the Deal

I’m sure you have your favorite sport, and if it’s baseball, you know how a hot dog with your favorite beverage tastes on a warm summer night around the diamond. It hits the spot! But something else is going on at the ballpark.

In the article, the writer asks a university professor for his opinion on why a $1 hot dog attracts so many to a game when patrons can have all the hot dogs they want for a lot less money by buying them at a supermarket and eating them at home.

His answer, posted in the Dallas Morning News, is what spurred me into writing this blog post.

According to Ernan Haruvy, a management professor at the University of Texas at Dallas, a perceived deal, such as the $1 hot dog, depends on several factors, including:

  1. Your physical surroundings
  2. The customer’s mood
  3. What the customer believes is a fair value for the transaction

OK, that all sounds logical because the customer is at the ballpark; therefore, the surroundings are fun. Secondly, because a day watching baseball is better than a day at work, the customer is probably in a pretty good mood. And lastly, $1 for a dog that usually costs $4 seems like a relatively fair value.

But what does this have to do with an FBO?

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Monday
Aug012011

Business Aviation Veteran Roger Whyte Joins ABACE2012 Team

The National Business Aviation Association (NBAA) announced that business aviation veteran Roger Whyte has been enlisted to bring his vast knowledge of the industry, especially in the Asian region, to the Association's preparations for the 2012 edition of the Asian Business Aviation Conference & Exhibition (ABACE2012).

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Monday
Aug012011

AeroShell Team Flies Formation Loops at Oshkosh (Video)

Aircraft Bluebook–Price Digest's Chris Reynolds shot some video of the AeroShell team doing several formation loops in its North American AT-6 Texans at the Experimental Aircraft Association's AirVenture 2011 show in Oshkosh, Wis.

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Monday
Aug012011

SUBSCRIBE to the Monthly AC-U-KWIK FBO Connection E-Newsletter

Register to receive FBO industry advice and analysis in your inbox.

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Monday
Aug012011

Government Action on BARR Likely Imminent As GA Groups' Court Fight Continues

With the government's plan to limit the Block Aircraft Registration Request (BARR) program expected to take effect on August 2, general aviation (GA) advocacy groups anticipated that many of their members' flights will be subject to display on the Internet in the near term, but that a court challenge will ultimately restore their ability to opt out from having their aviation movements tracked online.

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Friday
Jul292011

Art Muro Named New Jet Source Maintenance Manager

Art Muro has joined the Jet Source Maintenance Department as the new 145 Maintenance Manager, where he will be directly responsible for the safe and efficient operation of the company’s FAA Approved airframe and engine maintenance business. 

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Friday
Jul292011

Lane Aviation Joins Paragon Aviation Group

Paragon Aviation Group announced the addition of Lane Aviation to its network. Located at Port Columbus International Airport (CMH), this highly regarded operation is the newest FBO member to the group effective July 1, 2011.

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Thursday
Jul282011

Monterey Jet Center (KMRY) Prepares for Monterey Auto Week Traffic, On-Site Gordon Mccall Motorworks Revival Event 

Avfuel-branded Monterey Jet Center at Monterey Peninsula Airport (KMRY) will once again play host to Gordon McCall’s Motorworks Revival, the private kick-off party for Monterey Auto Week beginning August 17.

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Thursday
Jul282011

NBAA Report Shows How to Profitably, Efficiently Use Employee-Owned Aircraft for Business

The National Business Aviation Association (NBAA) announced the availability of the publication How to Use Your Airplane for Business at the AirVenture Oshkosh show in Wisconsin this week.

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Thursday
Jul282011

Tac Air CHA to Donate Portion of Fuel Proceeds to T. C. Thompson Children’s Hospital at Erlanger

TAC Air, a division of Truman Arnold Companies, will donate a portion of proceeds from August fuel sales at the chain’s Chattanooga facility  to T.C. Thompson Children’s Hospital at Erlanger.

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